What we do
We have set clear frameworks for decisions we make during the product development and production of our clothes. When choices need to be made, we consider the following factors, in order.
1. LONG LIFESPAN
We choose:
- Durable materials
- Classic colors
- Proven, tested solutions
- Design for repairability
2. GOOD CHOICE OF MATERIALS
With respect to:
- Power consumption
- Water consumption
- Chemical consumption
- Oil consumption
3. SHORT TRANSPORTS
Production must take place as close to the end customer as possible.
4. LOW CONSUMPTION IN PRODUCTION
Part of the supplier evaluation
5. RECYCLABLE IN THE FUTURE
