Deterra®

Deterra®

DETERRA® 100% BIO-BASED JACKET – A WORLD'S FIRST 

After the Paris Climate Change Conference where oil dependency was a hot topic, we decided to develop a jacket fully free from fossil based material. The result is Deterra® Jacket – the first ever 100 % bio-based jacket including materials from castor beans, wool, corn, Tencel, cotton and corozo nuts. The Deterra® Jacket has already been honoured with international awards and soon it will be available to customers.

With the Deterra® line we wanted to create the most technical jacket possible without using any fossil based material.  

– We’re delighted that the jacket attracts such great deal of interest and attention. At Tierra, as individuals we think a lot of how climate-smart we are and can become, and in our job we have the opportunity to create products that help people cut their oil usage, says Erik Isaksson, Head of Product Development at Tierra.

The outer fabric is woven of EVO yarn consisting of polyamide made of oil from castor beans. The padding is made of wool from German sheep and the threads of Tencel made from wood pulp cellulose. The buttons are made out of corozo nuts from the tagua palm. The hood is adjusted with a knot instead of a plastic stopper like we’re used to. By reducing the number of different components in the jacket, transportation has also decreased during production. 

Deterra® Jacket is a symbol of how technical a garment can be today if it should be fully bio-based. We can of course make lighter, more durable, more water resistant and cheaper jackets, but then they won’t be 100 % bio-based.

We will use this jacket as a platform to talk about new materials and solutions as part of our quest to make technical clothes that are sustainable both for us users and the planet.

AWARDS

The Deterra® Jacket was awarded with ISPO AWARD ECO ACHIEVEMENT APPAREL 2017/18.
Jury statement: "Tierra uses only fossil free materials, avoiding components contamination. The anorak‘s timeless look has the potential to have a long lifetime with the consumer." Full story on ISPO.com

The Deterra® Jacket was also announced Winner of the SUSTAINABLE INNOVATIONS/OUTDOOR INDUSTRY AWARD 2017.
Jury statement: "The fact that the Deterra Hood Anorak is a bio-based sustainable product, which is 100% free from fossil-based materials is important. Together with its excellent fit, great comfort and practical, large pockets, we feel it deserves to receive an award. And it is very stylish too." Full story on Outdoor-Show.com

Deterra® partner: PIER – garment manufacturing company.

For more information, please contact Malin Eurenius, Marketing & Communications Manager at Tierra: malin.eurenius@tierra.se / +46735657097.